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PHOTOS January 16, 2026

The new Apple Sainte‑Catherine opens today in Montreal

The reimagined store reflects Apple’s commitment to downtown Montreal, reviving a historic building and doubling in size
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The new Apple Sainte-Catherine opens its doors for customers in a reimagined space in downtown Montreal.
Today, the new Apple Sainte-Catherine opens its doors for customers in a reimagined space. Situated in a historic building on the vibrant corner of Sainte-Catherine Street West and Rue de la Montagne, Apple Sainte-Catherine more than doubles the size of the store’s previous location, expanding Apple’s presence in downtown Montreal. The store showcases Apple’s innovations in products and services while inviting customers to experience best-in-class support from highly knowledgeable Apple Specialists in a beautifully redesigned space.
“For nearly 20 years, we’ve been proud to be part of the downtown Montreal community, whose spirit of creativity and innovation continues to inspire us,” said Deirdre O’Brien, Apple’s senior vice president of Retail and People. “We’re incredibly excited to build on this long-standing relationship and create a destination where our customers can experience the very best of Apple, from our innovative products to the expert care and support of our amazing team.”
Deirdre O’Brien stands by the front doors at Apple Sainte-Catherine.
Deirdre O’Brien greets customers at the opening of the new Apple Sainte-Catherine.
The interior of the new Apple Sainte-Catherine.
Situated in a historic building, Apple Sainte-Catherine more than doubles the size of the store’s previous location.
A customer talks to a team member next to the iPhone display at the new Apple Sainte-Catherine.
A customer tests out the new iPhone lineup with a team member’s assistance.
Apple Sainte-Catherine has been thoughtfully designed to create an inviting space where everyone is welcome. The store offers varied tables and seating heights, as well as access routes that give wheelchair users more space to navigate. The façade of the store blends historic Saint-Marc stone from Quebec with local granite, while local copper artisans extensively restored the cornice that tops the building.
Team members and customers chat inside Apple Sainte-Catherine.
Team members answer customers’ questions at the grand opening of Apple Sainte-Catherine.
A customer chats with a Specialist at the Genius Bar inside Apple Sainte-Catherine.
A customer speaks with a Specialist at the Genius Bar, located toward the back of the store.
A customer holds up their new purchase at Apple Sainte-Catherine, as a team member looks on.
A team member smiles as a customer shows off their new purchase.
Toward the back of the store, the dedicated Apple Pickup area makes it easy for customers to make a purchase on the Apple Store online and collect their products in store at a time that’s convenient for them, while the Genius Bar provides support from trusted Apple Specialists. Customers can also receive support that is only available at Apple retail, including personalized shopping sessions with Apple Specialists, flexible monthly financing options, competitive trade-in values, and expert guidance.
With free Today at Apple sessions, participants can learn how to frame a shot, edit a video, or get started with Apple Intelligence on iPhone, iPad, and Mac. Today at Apple also offers sessions that teach the basics of using assistive technologies and features such as VoiceOver on iPhone and iPad.
At Apple Sainte-Catherine, the nearly 200-person team of highly trained Specialists collectively speak dozens of languages. They’re ready to welcome customers and share new tips to help them make the most of their devices.
To celebrate the opening, Montreal-based illustrator and designer Catherine Potvin will be leading live art demos on iPad on Friday, January 16, and Saturday, January 17. At select times on both days, customers can receive an illustration from Potvin drawn on their Apple retail bags.
An illustration by Catherine Potvin on an Apple Store bag at Apple Sainte-Catherine.
Montreal-based artist Catherine Potvin creates an illustration on a customer’s bag.
A customer holds up a bag featuring one of Catherine Potvin’s hand-drawn illustrations at Apple Sainte-Catherine.
A customer holds up one of Potvin’s hand-drawn illustrations.
Three team members pose for a photo at Apple Sainte-Catherine.
The store’s team of nearly 200 highly trained Specialists is ready to help customers make the most of their new devices.
A customer holds up a bag featuring an illustration by Catherine Potvin.
A customer shows off a limited-edition tote at the store’s grand opening.
Apple has operated in Canada for more than 40 years and currently has 28 retail stores across the country, including five in Quebec. Customers are encouraged to take a creative journey across Quebec by exploring film, TV, music, books, podcasts, and apps created locally; listen to a curated Apple Music Sainte-Catherine playlist; and sign up for Today at Apple sessions.
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Neema Mungai

Apple

nmungai@apple.com

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